💌 A Letter from Aurélie – Founder of Aurélie London

Dear customers and dear friends,

In 2010, I started Aurélie London with an old sewing machine, a stack of fabrics, and a heart full of dreams. My goal was simple: to create timeless, comfortable clothing that makes women feel free, feminine, and confident. What began at my kitchen table grew, thanks to your support, into a brand loved by thousands of women.

Over the past 15 years, you have made me smile countless times — through your kind messages, your photos, and your stories of how our pieces made your special moments even more beautiful.

But life sometimes brings us new chapters. Recently, I became a grandmother to two beautiful grandchildren. Since then, my days have been filled with tiny hands, soft cuddles, and the joy of being present for their first steps and words.

With a heart full of love, but also a touch of sadness, I have decided that Aurélie London will be closing its doors. Not because the passion is gone, but because my priorities are now with my family and cherishing this precious time.

To close this chapter together, we are holding a Farewell Sale. One last chance to own your favorite pieces before they are gone forever.

Thank you for your trust, your support, and your love. Aurélie London may be closing, but the memories we created together will always remain.

With all my warmth,

Aurélie

Founder & proud grandmother since 2025 💛